Surely I had no need for a professional bra fitting.

A bra fitting at M&S takes pole position for my best thing about being back.

The saleswomen have mastered the lost art of bra fitting.

My mother accompanied me on my first bra fitting.

The stores specialize in bra fitting and carry almost every major brand within the foundation category.

Finnigan "couldn't recall" if the talks had progressed to a bra fitting.

Bra fitting is a science, requiring a female version of Brian Cox to master and teach it.

Bra fitting, once routine at finer boutiques and neighborhood department stores, is almost unheard of these days.

But this special milestone is now threatening to become a subject for classroom discussion - after a school revealed plans to introduce lessons in bra fitting.

At shareholders’ meetings there was the whiff of revolution, as furious women demanded more “dresses with sleeves”, speedier bra fittings, and fewer “flappy-fronted cardigans”.

Innerware Lingerie's owners told the paper the ad was intended to publicize their store's offer of free professional bra fittings.

Fashion advise, including outfit coordination and fitting is available department-to-department, including bra fitting in Lingerie.

Expert bra fittings...and always, friendly personalized service.

“We’ve created an online bra fitting and home try-on experience that empowers women to understand their unique body shape and what works for them.”

A 60-year-old girlfriend tells me that if it weren’t for the occasional bra fitting at Marks & Spencer, she wouldn’t have any romantic life at all.

A 2004 study by Consumers Reports in New Zealand found that 80% of department store bra fittings resulted in a poor fit.

And few could beat the brand - Maidenform is a household name among those old enough to have sat through at least one humiliating department store bra fitting.

With its proprietary At Home Bra Fitting and subscription services, Freshpair offers a consumer experience not found anywhere else.

In the UK, for instance, the media is fuelling an awareness campaign about the need for each woman to have a proper bra fitting before every purchase.

Bra Fitting Collect by car If your purchase is too heavy or bulky to carry please enquire about our carry to car service.

The chances are you are among the majority of women who have never had a proper bra fitting, and whose posture and back health are compromised as a result.

Created by Crisp Advertising in North Adelaide, its message was designed to convey that Innerware Lingerie offered free bra fittings.

Its message was that the South Australian family-owned Innerware Lingerie business offered free professional bra fittings, but the board found that it breached the code.