excorporation

The excorporation of resources is generally more varied and creative than the original.

Blue denim jeans have become a product of excorporation.

Fiske's detractors seem to find the theory of excorporation too simplistic and overarching to be effective.

Fiske states that excorporation is "the process by which the subordinate make their own culture out of the resources and commodities provided by the dominant system".

By reincorporating the differences made by excorporation, the dominant group strips the subordinate group from any opposition that the latter may have created.

The term excorporation was highlighted by sociologist John Fiske in his 1989 book, Understanding Popular Culture.

Several sociological authors have criticized Fiske's theory of excorporation, primarily for its overarching simplicity and its unfocused basis.

Other examples of excorporation seen today are Apple Computer's IPod MP3 Player, and personal cellular phones.

The theory of Excorporation was popularized by sociologist John Fiske, in order to explain the ongoing struggle between the dominant and subordinate groups in popular culture.

For Fiske this happens through a process of what he calls "incorporation and excorporation," a process by which social meanings are mediated by the dominant and subordinate members of a society in an ongoing struggle.

Deborah Cook, in her 1992 article Ruses de Guerre: Baudrillard and Fiske on Media Reception argues that excorporation is not necessarily a political or even meaningful activity, as Fiske claims.

However, Cook argues that Fiske attempts "to locate resistance in a set of largely unconscious, unfocused, and apolitical activities...Fiske's analyses are undisciplined by any interpretive methods," therefore implying that not every act of excorporation necessarily contains meaning.

John Fiske describes this as "the raggedness is the production of the choice of the user; it is an excorporation of the commodity into a subordinates subculture and a transfer of at least some of the power inherent in the commoditization process."