Well, Apple gets 30% not just because they made the product.

One also wonders why Apple gets to have all the fun.

This is unfortunately a case where Apple just doesn't get it.

Apple will get to use Creative's technology in all its products.

Why do you care if Apple get a cut?

Does Apple get 30% of profits from those purchases too?

And when that happens, Apple always gets on it; you know?

I am really pleased to see that Apple are now getting competition from other companies in this area.

Apple also gets a chance to inspect the machine before it goes to market.

Apple has basically got free security consulting for two years.