Prints and Advertising , P&A (skrót)

Promising "a new deal for audiences", the BFI will commit £4m a year to a Prints and Advertising fund, created to help give potential "breakout" British hit films nationwide distribution.

The Prints and Advertising Fund - provided £2 million per year to help UK distributors produce extra prints of non-mainstream or more commercially focused British films, or to publicise films more effectively through advertising and other channels.