be in somebody's DNA
be part of somebody's DNA

"Sponsoring the Met has become part of our corporate DNA," he said.

Fascination with ditches, digging and drainage seems to be part of my DNA.

It has always been part of their DNA.

"Sports marketing wasn't a part of our DNA previously," he said.

That passion has become part of the family's DNA, passed on from generation to generation.

It also occurs in specific genes that are a normal part of a mouse's DNA.

Is it an important part of the album's DNA which is missing?

Doing specific projects in communities should be part of everyone's DNA.

Socio-economic segregation is also an essential part of its DNA.

It has always been part of the neighborhood's DNA.