snob effect

Collectors within a specific field can suffer from snob effect, searching for the rarest and often most expensive collectibles.

The snob effect: preference for goods because they are different from those commonly preferred; in other words, for consumers who want to use exclusive products, price is quality.

The "snob effect" contrasts most other microeconomic models, in that the demand curve can have a positive slope, rather than the typical negatively sloped demand curve of normal goods.

Economists explain this longing as a complicated consequence of the "snob effect" (we want something because it's available only to an elite) as well as the "bandwagon effect" (we want something because everyone else is buying it).

In this particular case the aim was to reach the effendis (upward moving local professionals) and used a snob effect to persuade them that buying Kyriazi Freres cigarettes places them in the same class as their affluent Western counterparts.

In microeconomics, the snob effect is a phenomenon referring to the situation where the demand for a certain good by individuals of a higher income level is inversely related to the demand for the good by individuals of a lower income level.