For the first few years, there was general mayhem around the Genius Bars.

"These guys running the Genius Bars are extremely well trained around a single platform."

It's highly disingenuous to say that this is an online version of the "Genius Bar."

For starters, the Genius Bar is a free service, not a paid one.

Genius Bar covers warranty (you already paid for this)

The retention rate for the technicians who man the Genius Bar is over 90%.

First, it is difficult to get a reservation at the Genius Bar.

Employees are specially trained and certified at the Genius Bar.

Most services carried out at the Genius Bar are free.

There is a help desk, dubbed the Genius Bar, with troubleshooters who can address technical problems.