Executives see a change in the psychology of Japanese consumers.

Japanese consumers now have a test case of just how committed the Government is to protecting their rights.

But economists wonder if Japanese consumers will keep up their spending.

While Japanese consumers are more willing to buy foreign goods, finding them is not always easy.

The recession is causing Japanese consumers to hold on to cars longer.

But many Japanese consumers now say they have doubts about beef.

The demanding nature of the Japanese consumer, though, makes this an important test market.

Critics of the central bank say that Japanese consumers have no reason to spend despite lower prices.

Since that time, the companies have talked to more than 3,000 Japanese consumers to find out how best to market the pills.

So, no doubt, Japanese consumers support a more open market policy.