South Korean car manufactures will see large tariffs cuts to below 1%.

"I have noticed that every Korean car has an odd sort of vanilla smell about their plastics," he says.

Nowadays it builds mainly Korean cars, but has also developed its own engine and range of cars.

The competition, which by then included several improved Korean cars, was tougher.

Kia must also overcome consumers' doubts about Korean cars.

Larger engines that put out less horsepower than smaller ones are a common theme in Korean cars.

It is estimated that 650 000 Korean cars would sell in Europe per annum.

In the case of cars, available studies show that, on average, the foreign content of Korean cars is between 10% and 15%.

Time was, buying a Korean car was a gamble, given the dismal quality ratings.

Eight of those nine "tariffs" are domestic taxes that raise prices sky-high for Korean cars, too.