Green has also signed an advertising deal with a water brand for a TV campaign.

Totals for the past six months, which is since the TV campaign started, are more than 15,000 up on last year.

Although the TV campaign is a relatively small project, it was much sought after by agencies during a recent review.

The result: a TV campaign that will run an estimated $20 million.

"We don't need anyone to figure out what type of TV campaign to do."

In 1991 their TV campaign alone cost in the region of £75,000.

"You cannot really change around every three months, as with a TV campaign, and hope to make an impact."

So the TV campaign is out to reach individual consumers in the only area where they have a choice, personal consumption.

But what exactly were we trying to achieve with the TV campaign?

Especially as sales should improve further with the TV campaign moving up a gear from tonight.