The changes are being driven to a large degree by the rapid increase in demand for entertainment product around the world.
The website sells entertainment products in addition to a new range of items including perfume.
Books were not the only entertainment product to have seen an increase in electronic sales over Christmas.
"What we are doing is providing a superior entertainment product."
We are not just plugged into their matrix to be sold movies and other entertainment products.
I think it's a perfect example of how entertainment product now doesn't have to be a two-hour movie.
This can be a great way to also save money, particularly because videogames often come down in price more rapidly than other entertainment products.
Certain rare entertainment products actually drive changes in day-to-day behavior and the adoption of new technologies.
Games, like any entertainment product, benefit from a clear purpose.
Japanese technology is always state-of-the-art, whether it involves hybrid drive systems or entertainment products.