Entenmann's, by itself, is the 14th-largest food brand in the United States.
It is the leading Asian food brand in the Netherlands.
Knorr, for instance, with annual sales of some $2 billion, "would be our biggest food brand."
But do we really think of food brands as having personalities?
This store sell products lower price than other fast food brands in the served country around 5%-30%.
The move would split the company into two divisions, one focused on food brands and the other on consumer products.
A Burger King for instance is one of many fast food retail brands and also has several different restaurant concepts.
Tata Salt has been ranked the most trusted food brand five times since 2004.
"Anyone would want this beautiful portfolio of food brands," he said.
Birds remains to this day a major food brand, although its products are no longer made in Birmingham.