Going through a smaller, artier route, you get let off the leash more, rather than being driven by instant profit, which puts a lot of pressure on.

And what does owning the Browns mean to the bidders who acknowledge that instant profits are hardly likely?

Books churned out for the sake of instant profits tend to be forgettable.

You don't go for instant profit.

It also juggled numbers so that a failed deal with Blockbuster yielded instant profits.

The companies and the Federal Government sponsor $5 million a year in in research projects that seldom translate into instant profits.

Without those instant profits, Enron's mystique might never have developed.

The first trade of the warrants was at $4.125, an instant profit for those who sold after buying at the offering.

Such instant profits created an atmosphere that was ripe for abuse.

In cases known as "hot" issues, the broker knows that the market price will almost certainly rise - generating instant profit for the chosen customers.