Guerrilla marketers should use a combination of marketing methods for a campaign.
These letters seem to be written by professional marketeers using several well-known marketing methods.
"We are all attempting to work out new marketing methods in order to recruit more students," he said at the time.
Many of the big companies will stick to their knitting and remain faithful to the marketing methods that got them to where they are today.
A business plan and marketing method should already be in place.
Since the site's inception, critics have been concerned about marketing methods that could be harmful to children.
This would foster more science and less wasteful marketing methods.
It also has a number of advantages over other traditional marketing methods:
The book points out that consumer groups ended the boycott after the company revised some of its marketing methods.
They are also more likely to generate a response than some other direct marketing methods.