Only after having achieved a significant reader base would an author was free to alienate or ignore the "undesirable" readers.
Once you have a good reader base, advertisers invariably follow.
Your reader base may remain unchanged, but a larger percentage of readers may choose to live in Florida.
W magazine has a reader base of nearly half a million, 469,000 of which are annual subscribers.
The magazine's reader base is the female 12-19 year-old demographic.
What really killed the genre were the constant attempts to broaden the reader base by appealing to a wider audience.
The web board became very dedicated to expanding the shrinking reader base for printed works by using the electronic internet to recapture interest.
He enjoys a very large reader base even after his death.
Under Mr. Grune, the company tried to introduce new products to its reader base.
"There's a lot of elements where we've had a disconnect with the reader base of today."