The Limited promoted the head of its Express women's clothing division to vice chairman in a move to revive sales.
The efforts, and the general economic boom, have helped revive sales slightly - though 1988 figures have not yet been released.
Airbus has also struggled to revive sales of its four-engine long-range plane, the A340.
Snapple is starting a $20 million giveaway campaign to revive sales.
Ford, however, had expected results to be worse, so to revive sales it began offering buyers discounts of $500 to $2,000.
For both brothers, the challenge is to provide designs that will revive sales.
The company is renovating stores and adding the Macy's name to the regional chains to revive sales.
For manufacturers that need new markets to revive flagging sales, that's an important selling point.
The positive reviews of the Jason Reitman film revived sales.
The lower rates, in turn, could revive moribund economies and sales.