Finding not one but two sure-fire hits must seem like a challenge of epic proportions for network programmers.

Peter Jackson's The Hobbit is one of the year's sure-fire hits, but 2012 may also bring surprises.

In the 1960s, 1970s and continuing up to today the musical film became less of a bankable genre that could be relied upon for sure-fire hits.

But few singers and fewer bands have the knack for writing half an album's worth of sure-fire hits.

This attitude in part has been the reason why he has encouraged the studio to take on projects that may not seem like sure-fire commercial hits.

By contrast, the sure-fire hit is the central segment, "Rubies."

At a time when television viewing is declining, producers are understandably searching for sure-fire hits.

Some of the sure-fire hits will misfire.

However, Victoria Newton stated that there were sure-fire hits on the album.

Commentators inferred the government's report into the British film industry would recommend that only sure-fire hits received funding.