Macklowe paid $100,000 for a three-minute computer-generated video of its unfinished new condominium building at 145 East 76th Street.
Each three-minute video combines graphics and animation with commentary from cardiologists and other experts.
Applicants are required to make a three-minute video then use a form to submit it to the producers with a current picture.
The silent, three-minute video then ended abruptly, with officials saying they would run it only once, and not show it in public again.
There can be dozens of them in a three-minute video, sometimes multiple balloons, containing quick jokes or historical facts or puns on the lyrics.
The American twenty-somethings greeting people in Mandarin was welcome, but, not, it seems, the three-minute video that greets visitors as well.
Mr. Howard, father of four, donated a morning to appear in the three-minute video, which will be offered to television stations as a public service message.
Wanamaker's organ recitals may have, over the course of a century, turned into Niketown's three-minute videos.
The approximately three-minute long video consisted of Chewbacca pantomiming responses to queries such as "How do you deal with all that hair?"
His work, Soft Version (2006) is a three-minute video about editing and "content creation."